First major sponsors announced

New Zealand Rural Games has announced PlaceMakers and Wild Buck as the first major sponsors for the inaugural event that takes place in Queenstown on 7-8 February 2015.

Wild Buck sponsor NZ Rural Games     PlaceMakers sponsor NZ Rural Games

New Zealand Rural Games was launched last month as an annual celebration of the country’s rural heritage. Designed as a weekend of entertainment for spectators and TV viewers, it will feature competitive sports such as wood chopping, sheep shearing, sheep dog trials, gumboot throwing and coal shovelling as well as a festival programme of live music and entertainment.

Andy Havill, Senior Brand Manager for Wild Buck said that the brand aligned well with the theme of the event.

“We’re excited to be the official beer of New Zealand Rural Games 2015. Wild Buck is a great tasting no-nonsense New Zealand Ale and a perfect match for the hardworking men and women of the country’s rural sector,” he said.

“We’re looking forward to being a key part of the inaugural event and quenching the thirst of the competitors and fans alike.”

Maria Reinbergen, Brand and Strategy Manager at PlaceMakers said the company had been looking for the right opportunity to support a quintessentially rural event.

“PlaceMakers is a New Zealand company through and through and has been part of the national landscape since 1981. We’ve been serving the rural heartland for a long time, supplying everything from fencing to sheds,” she said.

“Our Southland PlaceMakers teams will be on the ground next February and are looking forward to being part of the atmosphere of this fantastic event and getting amongst it.”

New Zealand Rural Games founder and trustee, Steve Hollander said the strong support he’s received from sponsors reflects the significant contribution made by the rural sector to both New Zealand’s economy and national character.

“From the very start of our discussions, Wild Buck and PlaceMakers have been right behind the event. They fit perfectly with the essence of what we’re trying to achieve and it’s an honour to have them on board,” he said.

Mr Hollander said he expects to announce more major sponsors in the next few weeks.