New Zealand Rural Games celebrates the country’s rural heritage, revitalized through a series of spectator-friendly competitions featuring world-class competitors from throughout New Zealand and around the world.
The iconic setting of Queenstown with its strong farming ties and global tourism reputation provides the ideal scenic backdrop for popular crowd pleasers such as the running of the merinos while the inclusion of rural sports such as coal shovelling, speed fencing and speed gold panning will engage spectators with their new edgy and entertaining format.
A strong emphasis will be placed on the trans-Tasman rivalry and rural camaraderie through sports such as sheep sheering, sheep dog trials and ANZaxe wood chopping, continuing the legacy of great sporting ties with Australia. This will be further enhanced by the inaugural Games falling on Waitangi weekend 2015 during the centenary year of the ANZAC commemorations.
Domestic and international TV distribution will provide global exposure for New Zealand’s rural heritage and culture, along with the supporting stakeholders of the event. The introduction of international conferences linked to the primary industries that are represented will generate international visitor numbers while increasing the economic benefit to the region.
New Zealand Rural Games will attract an increasing number of spectators and competitors as it grows to become an iconic event in the country’s events calendar, celebrating the industry that built New Zealand.